If you would like to 'do something good' for society and make a real difference by initiating and successfully implementing a project of your own, we are willing and ready to help you!
Your project should make a contribution that can be seen to bring both medium-term and sustainable benefit to society. It should serve as a model for other "clients" with the same problem, and it should be founded on an innovative and creative idea that takes your project beyond conventional forms of conceptual and social commitment. A.T. Kearney will support your project during the concept phase and if necessary during implementation, too. Like your commitment and effort, we too will provide our coaching services voluntarily - free of charge that is.
Education, culture, health, the environment, employment and social affairs, religion - there are masses of areas in need of your help! Select the "client" for your project either from the public sector (central, regional or local government agencies, schools, universities) or from the multitude of private, socially committed organizations around (non-governmental organizations, social welfare agencies, cultural institutions, associations, clubs, etc.). And even if you decide in favor of corporate social responsibility (CSR) projects set up by private companies, we can still be of assistance to you.
Not only are you full of enthusiasm for the cause you support, you also bring along the requirements needed to successfully implement your project. Only then will you create a difference! This is why you should be well versed in the strategies and methods employed in projects and in their implementation. What's more, you should also know your stuff in the subject, in the problem for which you want to find a solution. After all, it's the result enjoyed by your client that counts in the end. Your team should consist of at least two university students including one dedicated project leader. One or two A.T. Kearney consultants will then support and coach your team in matters of both strategy and implementation of the project.
Assignment of roles within the project
What tasks does the student team perform?
What tasks does the A.T. Kearney coaching team perform?
If your project is to create a difference, send us an application together with a project description that contains the following details:
You can download the Template for Project Description by clicking on this link. Institutions, agencies, clubs, etc. can apply either with a student team of their own or we will help them look for one. Please use our e-mail form when submitting your application and any questions to us.
Would you like to suggest a project? Please use the following template to present your proposed project.
Template for Project Description
Do you need any help filling in the template? Click here to find an example of what a project description should look like.
Example of Project Description
What's so special about the "CREATE a Difference" initiative or pro bono projects?The purpose behind A.T. Kearney's "CREATE a Difference" initiative is to work together with highly motivated students from all fields of study to turn ideas presented for potential pro bono projects into reality and to support the motivation and commitment shown by the students by coaching them.
"CREATE a Difference" has been instigated to stimulate ideas for projects that are to be carried out on a voluntary basis by people with a commitment to improving society - projects that display genuine social utility with the aim of promoting "pro bono publico" = for the public good.
A wide range of different projects are eligible for such patronization: From the drafting of a concept for the promotion of young artists in a developed country to drawing up the complete organizational setup of a medical center in a developing country, there are many conceivable facets to social commitment.
While the team of students takes on responsibility for the operational side of executing the project and for dealing with the pro bono client, A.T. Kearney provides assistance in fine-tuning the idea behind the project and offers the students support in the form of coaching provided throughout the course of the project and help in holding important milestone meetings.
What should an application look like?Submit an application by sending us a project description that contains the following details:
Please use our Contact form when submitting your application and any questions to us.
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